Client: Sophia Kahlenberg
Year: 2013

- Identity
- Business Cards
- Website


As a prolific photographer and fashion enthusiast, Sophia works in an ever-changing landscape of clients, models, stylists and creative professionals. In a discerning and highly-saturated industry, my aim was to create a distinct identity that was easily recognisable and communicated a confident first impression.

A bold, fragmented typographic construction segments the client's name into basic phonetic syllables, facilitating pronunciation of a sometimes tricky name while also acting as an iconic graphic representing the client's love of awkward idiosyncrasies.

This robust typographic treatment is paired with pastel tones and a delicate secondary slab-serif typeface to add a layer of modesty and femininity – a nod to the softer, more tender qualities evident in Sophia's photography.